The Loud Color Trend Is Replacing Quiet Luxury on Vacation—Here's Proof

For the past few seasons, vacation fashion was all about quiet luxury—neutral linens, relaxed tailoring, and a general air of effortlessness. But in 2025, something has shifted. Instead of blending in, people are embracing a bolder, more expressive aesthetic the moment they touch down in a destination. Think: vibrant colors, big florals, playful patterns, and statement-making details.

The proof is everywhere. Walk through any resort, and you’ll see vacationers swapping beige for electric blues, bright reds, and tropical greens. Flowy whites are being replaced by eye-catching prints, from abstract swirls to oversized florals. Even accessories (and bikinis) are getting the maximalist treatment—bold beaded jewelry, colorful crochet bags, and statement sunglasses are completing the looks.

It’s a natural evolution. Vacation is a time to escape, to be adventurous—not just in where you go, but in how you dress. The shift from understated to loud looks proves that in 2025, people aren’t just going on vacation; they’re dressing like it.

See the colorful vibe below and shop our favorite vacation picks at the end.

We absolutely love this Rat & Boa breezy top worn as a cover up.

Pucci always brings it when it comes to vibrant vacation looks.

A matching set you can wear as a cover up and beyond when you're traveling.

How good is this long-sleeve crochet dress?

Prediction: colorful crochet hats will be everywhere this summer.

Bright lightweight pants make for a chic way to style your swimwear.

Mini, sheer, and feminine.

Another statement crochet dress we just can't get over.

This dress is so cool because you can wear it forward or backward.

Shop more loud vacation-ready pieces: